Personal and home care products package design
AlindaVelco S.A. is a leading company which offers ingredients, functional products and tailor made solutions for various industrial sectors. AlindaVelco invited bouz to redesign its existing product line of professional and consuming products and develop strict guidelines for the SPARK brand.
The most challenging part of the project was to create a new brand image for SPARK products that anticipates both; unfold a new B2C direction and keep up with its traditional positioning as one of the strongest B2B brands in the Greek market.
