While at Animade I was working on this project mostly on the designs and some tiny bits of animation.
The whole team - in conjunction with Ogilvy Paris - created eight colourful animations and illustrations
for a set of large-scale advertisements, displayed around Paris’s Charles de Gaulle Airport and the
Roland-Garros tennis stadium for IBM's interactive campaign for the 2015 French Open.
The really exciting part of this project is the dynamic element to the animations. Ogilvy Paris worked
with IBM and their data team to hook the films up to a live feed of information direct from the matches,
enabling the visuals to change as they pulled in scores, serve speeds and other analytics right as they happened.