Identity for strong men who are engaged in hunting, fishing and a safari on Kola Peninsula. The logo represents letter N entered in the tire tread image. Font style continues a sign. The special accent is made on the materials selection: noncoated and a kraft-cardboard, the manual stamp, tinware, a newsprint as the package material.
design: Valeriy Golubzov, Pavel Emelyanov
presentation: Pavel Emelyanov
Design studio Eskimo (Murmansk, Russia)
Full size images at:
Special thanks to Andrey Pleshkov for photoshoot.