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Deutsch asked Gretel to craft a spot entirely from still photography to promote PNC's Wealth Management services. We devised an elegant grid syst… Read More
Deutsch asked Gretel to craft a spot entirely from still photography to promote PNC's Wealth Management services. We devised an elegant grid system to crop, juxtapose and reveal images and typography while maintaining the personal feel that underscores the "Living Achievement" campaign. Studio: Gretel Agency: Deutsch NY Executive Creative Director: Greg Hahn Creative Director: Ryan Moore Producer: Ryan McLaughlin Design: Ryan Moore Animation: Irene Park. Salih Abdul-Karim, Bryan Cobonpue Typeface: PNC Sans Read Less
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