The country brand is a concept used in marketing and communication to refer to the intangible value of reputation and brand image of a country through many aspects , such as their products , tourism , culture , sports , business and public agencies , which determine the values ​​that are associated with that country. A good country brand is for advocates of this concept, an added value for products from that country and labeled ' Made in ... ' and for tourism, attracting foreign capital, attracting hand force and its political and cultural influence in the world.

 

Panama , coupled with the existence of the only canal linking the Atlantic to the Pacific , is a commercial crossing route both as a tourist , is "the way " , the way in which all these things come together.