(Branding & Packaging)
Persea is a professional beauty and skincare products brand from Mexico, whose production is based purely on scientifically backed-up natural ingredients.
Each product was designed with the concept of balance in mind. On the one hand, the glorification of the human body, on the other, a deep respect for nature. Persea consciously and responsibly considers all of nature's benefits and virtues and prepares them for our personal use.
The identity developed by Savvy looks to enhance this balance – science and nature – through a simple and elegant design. The symbol shows the illustration of an avocado plant, Persea's naming origin, accompanied by the three central brand pillars: nature, knowledge, beauty. Each label clearly communicates both the ingredients and their benefits through a narrative that conveys Persea's interest in creating highly effective products using only the best available natural resources through a sustainable and scientific approach.
The cobalt blue used for the bottles references the old glass bottles that were traditionally stocked in Mexican apothecaries, giving the brand a distinct and iconic feel. This, along with the metallic silver foil, establishes a balance between traditional and natural features, scientific knowledge and premium brand positioning.