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Del Monte Bone Smart: Art Direction

This is art direction mostly for the social media strategy of Del Monte Juices. These artworks were used for the page's vertical themes over a period of 7 months.
Propaganda posters for Del Monte Bone Smart, promoting bone health by suggesting diet and lifestyle tips.
More propaganda posters over the next 5 months.
"2 Cans a Day" meme posters to encourage consumers to drink at least 2 cans of Del Monte Bone Smart.
Posters presenting facts on the beverage.
Promo posters for Del Monte Bone Smart, including #BoneSmartHabit and #GoingStrong, both of which feed through social media.
Closing posters for promos.
Posters leading up to the reveal of the new Bone Smart flavor, Orange.
Del Monte Bone Smart: Art Direction
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Del Monte Bone Smart: Art Direction

Art direction for Del Monte Bone Smart's social media content

Published: