Given the predominantly male audience for this series of TVC’s for apprentice management business, GTES, Yes Captain approached this lively project with a strong and broad sensibility in mind. The style of animation would employ 3D techniques, but draw inspiration from stop-motion to give a quick, sharp feeling, without motion blur – to avoid anything feeling cutesy or too clean. The energetic rock-inspired soundtrack further enforces this stimulating spot.

 

Client | GTES
Agency | Three Wise Men
Direction | James Cowen
Concept Designer | James Brown
3D Animation | Luke Richardson
Compositing | James Cowen