In order to promote the new Sisley S/S Collection, we've developed a multi subject advertising campaign based on the concept #SisleyStories. The italian rapper and songwriter Fedez is the main character of this intimate story.
It's like an interview where he has the chance to answer with just an attitude freezed by a picture. In some of the pictures, we've involved his real girlfriend, so that the answers are more interesting, if possible.
Our work apperead on a 50 meters billboard in the train station of Roma Termini.
We developed gadget and merchadising products too, down here there are few examples.
We organized a press conference in Milan to launch the campaign
and the new testimonial of the brand.
CREDITS:
Concept: Condé Nast Factory 27
Creative Director: Cristina Baccelli
Art Directors: Moreno Del Turco, Eleonora Sciarrone
Copywriter: Carmen Balestrieri
Concept: Condé Nast Factory 27
Creative Director: Cristina Baccelli
Art Directors: Moreno Del Turco, Eleonora Sciarrone
Copywriter: Carmen Balestrieri
Photographer: Wayne Maser
Stylist: Sciascia Gambaccini
