SPA - Sociedade Protetora dos Animais
"I need a friend, not an owner"
Starting from some clippings and photo collages came out three characters.
Each with different characteristics and expressions.
The collar comes with a new meaning. Symbol of possession, abuse and violence.
Finding a Slogan
The slogan "I need a friend, not an owner" is positioned in the neck area (as if it was a collar). An animal is not a property or an object, they want to be treated and seen as a friend.