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SPA "I need a friend, not an owner"
SPA - Sociedade Protetora dos Animais 
Adopt Wisely 
"I need a friend, not an owner"
Finding Characters
Starting from some clippings and photo collages came out three characters. 
Each with different characteristics and expressions.
Finding Meanings
The collar comes with a new meaning. Symbol of possession, abuse and violence.
Finding a Slogan
The slogan "I need a friend, not an owner" is positioned in the neck area (as if it was a collar). An animal is not a property or an object, they want to be treated and seen as a friend.
SPA "I need a friend, not an owner"
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SPA "I need a friend, not an owner"

Sociedade Protetora dos animais (SPA) is a nonprofit organization found in Porto. SPA is currently taking care of 650 animals but urgently need m Read More
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