Magic Mike XXL
Three years after Mike bowed out of the stripper life at the top of his game, he and the remaining Kings of Tampa hit the road to Myrtle Beach to put on one last blow-out performance.
I was called to decline the identity of the Magic Mike XXL movie and create an immersive experience close to the dancing world. The whole experience is based on interactions with the main characters of the film. The idea was to play with a mirror effect and make a real work on the motion design.
Art Direction & UX : Benjamin Guedj
Agency : The Branding Farm
Motion design : Christophe Zidler
Three years after Mike bowed out of the stripper life at the top of his game, he and the remaining Kings of Tampa hit the road to Myrtle Beach to put on one last blow-out performance.
I was called to decline the identity of the Magic Mike XXL movie and create an immersive experience close to the dancing world. The whole experience is based on interactions with the main characters of the film. The idea was to play with a mirror effect and make a real work on the motion design.
Art Direction & UX : Benjamin Guedj
Agency : The Branding Farm
Motion design : Christophe Zidler
