Old Ironsides 1812 IPA
Yuengling had already reviewed the initial brand/product positioning and go-to-market stratey. This presentation introduce a target product which incorporated a Yuengling style label adapted to reflect the Old Ironsides brand ....its purpose was to heighten interest.......
 
Old Ironsides 1812 IPA
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Old Ironsides 1812 IPA

This was a follow on piece to an initial presentation to a prospective company which introduced a target product which incorporated the Yuengling Read More
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Published:

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