Corporate Responsibility Report 2013
McDonald’s Germany
The “McDonald’s Corporate Responsibility Report 2013” is the 4th report published by McDonanld’s Germany. The content and the visualization follow the company's global CSR & Sustainability Framework based on it's five pillars. The report is divided into entertaining magazine-like parts with reportages and interviews and highly informative parts based on essential facts and figures.
Agency: LessingvonKlenze Kommunikationsberatung; Heye & Partner
