THE BRIEF:
Toshiba refrigerator with the inverter technology is the lowest power consuming and most energy efficient refrigerator in the market and with most refrigerators, every time the compressor goes on, the consumption goes up to 7 amperes and once it regulates itself and starts its normal cycle it can go down to 2 amperes. This happens every 8 hours on average.
Our refrigerators work on a constant 0.5 ampere consumption all the time.
"If you do not understand the whole creative focus on the "ampere" thing, then maybe you do not live in Lebanon and need to coordinate with other household members about the use of electrical appliances when the electricity is off and the 5 Amperes you took from the generator guy run out easily (hint, a microwave and a refrigerator usually get the switch to go off if used together). And here comes Toshiba! With a campaign geared on the angle of small appliances being jealous of the big fridge because it consumes only 1/2 of a an ampere, the copy goes as much to say that the coffee heater "is boiling" while the night lamp "dawwa rassa" (local expression which means "her head lit up" from jealousy)." - Tarek Joseph Chemaly
Extra Proposals:
Project done during my employment at © LOWE Pimo 2015
TOSHIBA SUMMER CAMPAIGN 2014
TOSHIBA SUMMER CAMPAIGN 2014
