The Alliance for the Arts was founded in 1975. It is the officially designated Arts organization for Lee County charged with the mission to “facilitate and nurture the creation, development, promotion and education of arts and culture in Lee County" and it does exactly that at its facility and campus in Fort Myers, Florida.
In celebration of their 40th anniversary, the Alliance asked Brilliant Lens
to design a new logo and brand identity for the organization. Through a review of the history of the organization and surveys conducted with the membership and board, we recommended a new logo that expressed both the sense of place and the creative activity that the Alliance is known for.
Below are a number of presentation mockups we created to showcase the new identity.