ADIDAS WORLD CUP 2006
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    About

    2006 Football World Cup campaign for adidas
    Published:
So this is a huge project I worked on back in 2005/2006 for the World Cup. Up to that date it was by
far the biggest campaign adidas ever produced. There were many people who worked on other parts of this project - much respect to them - but my chief role was as art director.

The campaign started in 2005 with 3 main phases leading up to the event itself, and I started off by designing the 'signature' for each player (seen above) and the print work for the announcement phase. The country background designs were used in over 250 executions and all sorts of applications like outdoor, online, mobile apps, gifts and a loads of other branded items. There was also a major TV spot made but I didn't work on that.

All of the shots of players were taken by Robert Wilson. Great guy :)
The ANNOUNCEMENT phase which started mid 2005
The FEDERATION phase which started end of 2005
The PREDATOR phase which started early 2006
Players introduced the logo on their shirts during World Cup qualification games
Radisson Hotel Hamburg
Radisson Hotel Hamburg
This beach sculpture of the logo was done by Susanne Ruseler
Barcelona
Hamburg
London
Berlin training camp
A dedicated World Cup website featured the players answering questions about teamwork