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    Pizza Hut Rebrand with The Flavor Of Now Pizza Hut was in need of positive brand association with their consumers. Studies were finding that the… Read More
    Pizza Hut Rebrand with The Flavor Of Now Pizza Hut was in need of positive brand association with their consumers. Studies were finding that their brand felt dated and of very little quality. Within 3 months of hearing the data, we collaborated with Deutsch LA to establish and execute and entirely new and improved brand to pizza lovers across the nation. Everything changed. Packaging, wet naps, print, POP, menus, LSM, OLA, rich media, the .com, social media, the voice, the photography... and the list goes on. The beauty of it was our team created just about everything save the new brand logo & guidelines, TV and the site. A bold Black background becomes the canvas to showcase product, while a new type face brought a contemporary feel to the brand. Quality was an important factor that played into the branding per the consumer data; therefore, a premium look was established with taste cues to indicate freshness. Special thanks to the team: Art Director: Erin Mattingly, Bonnie Lumley, Cory Say Senior Art Director: Matt Brinker Associate Creative Director: Kelly Welch Senior Writer: Zach Cornwell, Laura Foss Creative Directors: Manuel Herrera & Briana Wollman Account Service: Lauren Cohen, Ashley McCormick, Andrew Rice Art Producer: Adrienne Tucker Print Producer: Clay Merrell Read Less
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