In 2011 it seemed to me and business partner Jay Wilkinson that bedding needed an overhaul. Basic notions in the industry had not changed for decades. The fitted sheet alone didn’t fold well or fit most peoples beds. The industry also seemed to be stereotyped as feminine. Over the next couple of years Wilkinson&Co was born. It became our mission to create a great home goods line that was innovative in it’s approach and more masculine in it’s aesthetic. Bedding was the perfect place to throw our hat into the ring. After a lot of blood sweat and tears, that produced a long line of discarded prototypes, the current designs were created and the company was officially launched in 2015.
Wilkinson&Co Home
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Wilkinson&Co Home

Branding and product design for the launch of a masculine bedding and home goods company.

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