SO FAR
Throughout one decade of career as a journalist, I have gathered wonderful experiences encompassed with unique people and true stories. Now I tell them through brands, by giving them a shot of higher values or humor.
VIDEO CURRICULUM catches some of the wittiest moments I had working as an anchor, journalist and author on Radio Television B92.
TV ULTRA
Script for the 15 minutes TV SHOW "MMMMODA"
TV Show for the TV ULTRA, for children 8-14 years old. Covering fashion themes: history of fashion, interesting facts, DIY projects, etc. Aiming to show a different, educational and fun side of fashion.
WEIFERT
KAŠ beer
CLIENT: KAŠ local brewery
BRIEF: Cool, classy, local, special ale beers. Brand identity and advertising
CREATIVE DIRECTOR AND DESIGNER: Slobodan Jovanović - Coba
Copywriter: Anja Kostić
ŠKODA
SPIRULINA Megavat
AIK banka
CLIENT: AIK Bank
BRIEF: Campaign for the Money saving week (Print, Banner, TVC)
SOLUTION: Your money safe and protected as the white bear
Creative director: Slobodan Jovanovic - Coba
Copywriter: Anja Kostić
Designer: Predrag Marković
BRIEF: Campaign for the Money saving week (Print, Banner, TVC)
SOLUTION: Your money safe and protected as the white bear
Creative director: Slobodan Jovanovic - Coba
Copywriter: Anja Kostić
Designer: Predrag Marković
DUNAV PRIVATE PENSIONS
CLIENT Dunav private fond
BRIEF Private pensions with the minimum amount of 1,000 RSD
SOLUTION We stated the minimum amount clearly through the slogan that says that there is a minimum of 1,000 reasons for a person to start having the private pension fond. The reason are shown through various photographs and situations. The pattern used as a background behind the number "1,000" clearly associates the money bill
Creative director Slobodan Jovanovic - Coba
Copywriter Anja Kostic
Designer Predrag Markovic
BELGRADE FAIR
HOLCIM
ZAVAROVALNICA MARIBOR
MICROSOFT
SAMSUNG
WEBSITES, MICROSITES, APPLICATIONS
Creative concepts
Creative concepts
Defining sections
Naming
Art direction
Content
CESID, MERC
MICROSOFT
PROCREDIT BANK
DACIA
HOTEL MOSKVA
MANDARINA
MILOŠ klinika
CLIENT: Miloš klinika
BRIEF: Online strategy, Facebook applications
SOLUTION: One of the ideas was to make the online testing of the eye glasses possible when the person upload the photo of himslef/herslef
BRIEF: Online strategy, Facebook applications
SOLUTION: One of the ideas was to make the online testing of the eye glasses possible when the person upload the photo of himslef/herslef
adidas
CLIENT: adidas football
BRIEF: Facebook strategy, original application
SOLUTION: One of the applications was this one. The sole maze.
BRIEF: Facebook strategy, original application
SOLUTION: One of the applications was this one. The sole maze.
MARFIN BANK
CLIENT: Marfin bank
BRIEF: TVC that promotes new Marfin credit card
SOLUTION: The idea was to show the choices that young woman faces when drawn by an object of desire. In a funny way we have shown the gambling and the man that has money, as her possible choices, that are in opposite with the credit card, represented as a little dog Keshy. The credit card is, this way, presented as a mean of usage of an independent, modern woman.
BRIEF: TVC that promotes new Marfin credit card
SOLUTION: The idea was to show the choices that young woman faces when drawn by an object of desire. In a funny way we have shown the gambling and the man that has money, as her possible choices, that are in opposite with the credit card, represented as a little dog Keshy. The credit card is, this way, presented as a mean of usage of an independent, modern woman.