• Add to Collection
  • About


Throughout one decade of career as a journalist, I have gathered wonderful experiences encompassed with unique people and true stories. Now I tell them through brands, by giving them a shot of higher values or humor. 
VIDEO CURRICULUM catches some of the wittiest moments I had working as an anchor, journalist and author on Radio Television B92. 

Script for the 15 minutes TV SHOW "MMMMODA"
TV Show for the TV ULTRA, for children 8-14 years old. Covering fashion themes: history of fashion, interesting facts, DIY projects, etc. Aiming to show a different, educational and fun side of fashion. 
I have assisted the Romanian MCCANN creative team while they were developing the concepts for the Weifert pitch, in terms of transcreation and local adaptation of the idea, tagline and headlines.

KAŠ beer
CLIENT: KAŠ local brewery
BRIEF: Cool, classy, local, special ale beers. Brand identity and advertising

Copywriter: Anja Kostić
         SPIRULINA Megavat           
Copywriting and the VO
                   AIK banka
BRIEF: Campaign for the Money saving week (Print, Banner, TVC)
SOLUTION: Your money safe and protected as the white bear  

Creative director: Slobodan Jovanovic - Coba
Copywriter: Anja Kostić
Designer: Predrag Marković
CLIENT Dunav private fond
BRIEF Private pensions with the minimum amount of 1,000 RSD
SOLUTION We stated the minimum amount clearly through the slogan that says that there is a minimum of 1,000 reasons for a person to start having the private pension fond. The reason are shown through various photographs and situations. The pattern used as a background behind the number "1,000"  clearly associates the money bill
Creative director Slobodan Jovanovic - Coba
Copywriter Anja Kostic
Designer Predrag Markovic
           BELGRADE FAIR
CLIENT: Belgrade fair
BRIEF: Original, simple, inviting print campaign for the Furniture fair
SOLUTION: Combination of serbian folkor - the beilef that one can see the future in the coffee remains on the sides of the cup, and humor that indicates necessity of going to the fair. It's already seen as a future event.

Senior copywriter: Hrnjak Slobodan
Copywriter: Anja Kostic
Designer: Tijana Mejuhas
Creative director: Dejana Radulovic
This was one of the proposals for the same Furniture fair.
SOLUTION: By showing that the Fair has got everything but the dresser with mustaches, we were emphasizing the majority of choices, in a funny and witty manner.
 CLIENT: Belgrade Fair
 BRIEF: Print campaign for the upcoming Construction fair
 SOLUTION: The Fair is presented as a place that has it all on one place, all the materials needed, but in an  
 symbolic form of kitchen utilities and "kitchen linguistics": "The recipe for the good constructions." 

CLIENT: Holcim
BRIEF: The campaign that will present the company's new brand ambassador: Ivan Ivanovic. It had to connect Ivan and ...concrete.
SOLUTION: As Ivan Ivanovic is a showman that anchors a TV show, and often jokes about his heights, we did the same.
We have shown that Holcim is helping him to achieve his "higher goals" as the slogan itself indicates. 
CLIENT: Zavarovalnica Maribor, Slovenia
BRIEF: Original and interesting campaign for the promotion of their insurances
SOLUTION: Bodyguards always present. They are beside your car, when you drive they run (TVC), you can see them guarding the car on the print, we use them in our BTL / Guerilla actions and STUNTS. The tagline "Insurance that follows you. Not literally."

CLIENT: Microsoft Serbia
BRIEF: Campaign for the promotion of Windows 7 benefits
SOLUTION: Young and happy people, that indubitably show the comfort, the trend, the freshness, followed by an appropriate tag line "Safer...with each day" "Younger...with each day", that communicates one of Windows 7 benefits, such as its daily update.

CLIENT: Microsoft Serbia
In shops
SOLUTION: Shows one of Microsoft 7 benefits- fast sleep function.
CLIENT: Samsung
BRIEF: Promotion of the ST700 camera
SOLUTION: As this camera has frontal LCD, by branding the mirrors in the toilets of Serbian most visited shopping centers, we would manage to show that benefit while turning customers into stars in three steps.
Creative concepts
Defining sections
Art direction

            CESID, MERC
BRIEF: Helping the children to develop healthy habits
SOLUTION: Interactive website that makes it possible for children to observe the effect of the choices they make, directly shown on their chosen avatar
            HOTEL MOSKVA
CLIENT: Hotel Moscow
BRIEF: Website concept
SOLUTION: The receptionist awaits the guests on the home page. The sections are logically connected with the items on the desk stand, and on the wall

            MILOŠ klinika
CLIENT: Miloš klinika
BRIEF: Online strategy, Facebook applications
SOLUTION: One of the ideas was to make the online testing of the eye glasses possible when the person upload the photo of himslef/herslef

CLIENT: adidas football
BRIEF: Facebook strategy, original application
SOLUTION: One of the applications was this one. The sole maze.

             MARFIN BANK
CLIENT: Marfin bank
BRIEF: TVC that promotes new Marfin credit card
SOLUTION: The idea was to show the choices that young woman faces when drawn by an object of desire. In a funny way we have shown the gambling and the man that has money, as her possible choices, that are in opposite with the credit card, represented as a little dog Keshy. The credit card is, this way, presented as a mean of usage of an independent, modern woman.