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    About

    for Resolution Media/Renault
    Published:
Brief:
New Renault Sport series automobiles promotion

Solution:
Special project on maximonline.ru website - Renault 3D races

Mechanics:
We developed a 3D race simulator. To participate in the race players had to choose one of the two new Sport series Renault models - Clio RS or Megane RS. The race goal was to form the word "СКОРОСТЬ" (rus. Speed) out of the characters scattered along the race. Top-5 players who were the fastest to collect the characters were awarded with a new IPad 128 gb. Players could also earn points for sharing the race results on social media.

Results:
244 871 unique users
237 011 clicks
50 182 races
1 223 posts on social media