Part of Nestea PH’s brief for their annual pitcher design was to produce designs that young adults and teens should relate to.
For the theme, we initially based the idea from trending tweets by Filipinos called “Hugot”.
The term “hugot” literally means ‘to pull out” in Filipino and a slang word for drawing emotions.
We also based some tweets from pickup lines and jokes.
Applying the idea with the brand’s optimistic and vibrant characteristic, we turned the “hugot” and pickup lines
into funny and positive quotes, hence calling them the “Feel Good” pitchers.
Nestea Philippines - 'Feel Good' Pitchers
Design & Art Direction by AJ Trivino and Jedrik Carangan
Copy by Bianca Dela Cruz
Design & Art Direction by AJ Trivino and Jedrik Carangan
Copy by Bianca Dela Cruz
“The secret to a happy love life.. is still a secret.”
“Sana email nalang ako para may attachment.”
“I wish I was an email so there would be an attachment.”
“I wish I was an email so there would be an attachment.”
“I’m a model – model student, model employee.”
“I wish we were a calendar para madaming dates”
“I wish we were a calendar so we can have many dates”
“Problem? Ice lang yan!” – “Problem? It’s ok!
(This one is a pun. “Ice” is similarly pronounced as “ayos” – Filipino word for ‘alright’ or ‘ok’)
