To brand Viacom’s new lobby-level café, we set out to position the space as an oasis — a place to get away from the hustle and bustle of the city. The look and feel is clean, bright and modern, and immediately communicates that customers are going to experience high-quality food, hand-crafted drinks and the perfect space to recharge, reconnect and, of course, refresh.

 

Design Director & Designer: Nick Gamma