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    About

    EAST is an upscale contemporary Asian restaurant in Almaty, Kazakhstan. Our goal was to create the concept and identity of subtle luxury to match… Read More
    EAST is an upscale contemporary Asian restaurant in Almaty, Kazakhstan. Our goal was to create the concept and identity of subtle luxury to match both the market and the location. Read Less
    Published:
Opening the first restaurant with a tasting menu in Kazakhstan

We were approached by one of the main restaurant holding companies in Kazakhstan with a task of defining a new restaurant. At the time we knew only about the architectural vision of the building, the restaurant’s aim at fine dining and that cuisine would gravitate towards East. Not seeking to recreate oriental kitsch, East restaurant renders itself as a modern space surrounded by a newly build business centre and Ritz Carlton Hotel.

In 2015 Restaurant won Luxury Lifestyle Award, Middle East
Creative direction: Pretty Much Agency
Design: Povilas Utovka & Ivan Markovic
Products: Naming, Branding, Digital, Business Cards, Stationary, Menu, Symbols.
Technology: Duplexing, Foil, Deboss
Photography: Edwin Grisinas