The U of C as an institution was chosen for this particular fictitious re-branding exercise due to its recognizable brand in Calgary as the foremost pinnacle of higher education. Although the U of C’s brand has stood the test of time in acquiring its traditional image representing various symbols such as the Northwest Mounted Police and the founder of Fort Calgary; Lt. Col. J.F. Macleod, it has nonetheless outgrew its time laden visual appeal. As such, the brand requires a refreshing re-approach that not only strikes a visual chord nationally but in doing so, welcomes International funding, support, and increased enrollment from abroad.
IDENTITY
A reinvigorated approach to the new logo re-design places the importance of a visually recognizable international brand as the top most priority. The new visual components of the U of C logo put forth notions of contemporary innovation, strength, solidarity and hope.
FACULTY LOCKUPS
The faculty lockups extend the U of C identity system for varying uses such as faculty web presence, signage, and faculty related publications.
UC INTERLOCK
The UC Interlock serves as a visual mark that can be used to represent U of C intercollegiate athletics, campus clubs, and pride filled campus related activities. This particular visual mark is most prominently used on the U of C brand merchandise available at the bookstore.
COLOR PALETTE
The color palette was borrowed from the existing visual elements and refurbished to ensure a sense of
Brand familiarity.
SUPPORTED DESIGN ELEMENTS
The following design element consisting of colorful stripes was created to aid in the visual impact of the brand where applicable and necessary. This element also serves as a symbol of the U of C’s comittment to a diverse community that it builds on campus with its students and off campus with its stakeholding supporters.
TYPOGRAPHY
STATIONARY
BUSINESS CARDS
ENVELOPE
LETTERHEAD
PRESENTATION COLLATERAL
BANNER
POWER POINT TEMPLATES
ADDITIONAL COLLATERAL
IDENTIFICATION CARDS
BRAND MERCHANDISE
HOODIE
JUMPER - FULL SLEEVE
T-SHIRT
VEHICLE GRAPHICS
TRUCK, VAN
SIGNAGE
BUILDING INFORMATION
CAMPUS PARKING SIGN
CAMPAIGN
BILLBOARD
The ad campaign focuses on instilling confidence within its audience. Most of us have dreamt of pursuing our passions only to stop short for fear of rejection or the possibility of not garnering an income capable of supporting one’s self or one’s family.This campaign seeks to change that by outlining that the first step in pursuing your passion is through a thorough post-secondary education that lets you discover your passion if you do not currently have one or build on a particular passion through a post-secondary path that you choose. The call to action directs the viewer to a section of the website where he/she can find out what his/her passion is and the necessary educational path they can take.
ONLINE
WEBSITE
MY U OF C DASHBOARD
The "My U of C" dashboard combines the legacy student dashboard and D2L into a single component that serves to provide the student with his/her essential institutional related information. At the outset, the student is provided with a snapshot of his/her progress. Through this effort, elements such as the degree navigator, current GPA, last grade, calendar and upcoming assignments/examinations are outlined with visual emphasis. Once here, the student can also look up course related information, keep up to date with his/her financials, or go toe to toe with a fellow classmate.
The newly conceived "head-to-head" section gamifies the course experience and allows students to compete with their fellow classmates for grades. The payoff results in a higher GPA and better course engagement with the active curriculum.
