Chewi is a small and light gumball package ready to hit the candy stores. Unlike a conventional candy wrapper, to receive a treat, the consumer pulls upwards on the tab, sliding the eyes up and opening the “mouth” for a gumball to pop out. Targeted for children, the package is friendly and amusingly interactive. Each unit holds six gumballs and after consumption, the tube can be reused as a penholder. Fun to eat and earn, Chewi captures the spirit of this widely loved treat.