International Center
for Tomographic Research

Tomatdesign won in a bid for the best identity for International Center for Tomographic Research – a new opening chain of a specialized tomography diagnostics centers in Moscow.

Our ideabased upon the understanding of the main function of a tomography machine –showing what’s hidden from a human eye. Tomographs do not cure or make adiagnostics – it only allows to look through the tissues. So is the identity – it allows to see what’s hidden inside the city-format, or what’s there on thenext page of a magazine, or inside the envelope.

We alsodeveloped a unique typeface for the logo and for use in advertising materials.

ICTR Identity
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ICTR Identity

При разработке идеи, мы основывались на главной функции томографа – показать то, что скрыто от обычного глаза. Томограф не диагностирует и не л Read More
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173
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Creative Fields