Evelyn Widjaja's profile

Koekje Cafe - House of Cookies

Koekje is a Dutch word, which means cookie before it was changed into cookie or cooky in America. Even though it’s written koekje but it still pronounce as cooky. Koekje café is a places for hang out with friends. Koekje is the first café specialize in selling healthy cookies in Jakarta. Koekje will provide customer with a semi-dessert cookies, which  are  delicious, healthy, and good for your body. The unique of Koekje cafe is serving a vegetables and fruits flavour cookies, all is natural and fresh made. 
 
People nowadays more aware to their health, food and lifestyle, and its starting to become a new trend. That’s why Koekje Cafe is a recommended place to hang out with friends and family and stay healthy.
 
To make a differences with the other competitors Koekje   are  using   a white color and shadow concept for its brand.  The basic concept are all is white using a paper sculptor and only the food have colors. The reason using a paper sculptor are making something new, playing with the paper’s shape and shadow are showing a clean look and more healthy. Another elements is using a bird cage to become the secondary logo, because the cookies are too good they won’t even shared. So they purposely put the cake inside a bird cage (prop) so no one will eat their cookies.
Stationary Set
Name Card
Member Card
Feed Back Card
Game Card
Menu Book
Menu Book Details
Menu Book Details
Menu Book Details
Table Mate
Packaging
Packaging 
3D Paper Bag
Magazine Ads
Website
Food Photograph
 
Koekje Cafe - House of Cookies
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Koekje Cafe - House of Cookies

Koekje - House of Cookies Branding

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