Koekje is a Dutch word, which means cookie before it was changed into cookie or cooky in America. Even though it’s written koekje but it still pronounce as cooky. Koekje café is a places for hang out with friends. Koekje is the first café specialize in selling healthy cookies in Jakarta. Koekje will provide customer with a semi-dessert cookies, which are delicious, healthy, and good for your body. The unique of Koekje cafe is serving a vegetables and fruits flavour cookies, all is natural and fresh made.
People nowadays more aware to their health, food and lifestyle, and its starting to become a new trend. That’s why Koekje Cafe is a recommended place to hang out with friends and family and stay healthy.
To make a differences with the other competitors Koekje are using a white color and shadow concept for its brand. The basic concept are all is white using a paper sculptor and only the food have colors. The reason using a paper sculptor are making something new, playing with the paper’s shape and shadow are showing a clean look and more healthy. Another elements is using a bird cage to become the secondary logo, because the cookies are too good they won’t even shared. So they purposely put the cake inside a bird cage (prop) so no one will eat their cookies.