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    Branding for Sporting Event
U.S. Men's National Soccer Team vs. Spain
Logo for Match - June 4, 2011
The U.S. Men's National Team played reigning world champion Spain on June 4, 2011 at Gillette Stadium in Foxborough, MA. 

The goal: Create a word mark / logo for the match to be used on marketing materials in the build up and during the event - including stationary, tshirts and novelty items.

Which design do you like best?
Preliminary Concepts
Badge concept
Boston Red Sox derivative concept
Lighthouse motif
Scripting concepts
Script with soccer ball
Script with lighthouse motif - Spain -> Espana
Lighthouse with shining light
Final simplified version.
Alternate, vertically oriented version (includes alt font)