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    The BBC wanted ideas to better engage with 15-24 year olds. Why do those who grow up as avid BBC viewers drift off in their teens to other platfo… Read More
    The BBC wanted ideas to better engage with 15-24 year olds. Why do those who grow up as avid BBC viewers drift off in their teens to other platforms? How can the BBC better tailor content delivery to fit within and enhance their life? I was asked to develop an innovative user experience (UX) to engage the ‘always on’ youth of today with the BBC’s multi-channel content. That same target age group makes up over 30% public transport users. By utilising this fact I have created an interactive concept that connects curiosity based advertising with an ever changing mobile application. By connecting to intriguing content that changes daily, the iWonder app fills the time spent waiting at bus stops and train stations and re-engages the younger generation through interesting, thought provoking content. Read Less
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