Concordia is a fashion conceptĀ by mexicanĀ designer, Nataly Gutierrez,Ā focused on bare, powerful statement pieces. Each accessory highlights a material and concept in its purest form, resulting in products that either focus completely on functionality, or sacrifice it in favor of a message. This design method is an effort in creating pieces that look, feel, and function according to their given purpose. This is concordance.
For its first collection, we translated the concept of "Concordia" (concord, concordance) into a stark, modern logo, and clean, bare branding. We completed the visual identity with a catalogue session focused on simplicity and purity, using minimal post-processing.