D&AD New Blood 2015
Airbnb - #WhatMakesHome
The brief:
"Empower Airbnb’s exciting community to grow"
My solution:
For Airbnb the idea was to create a simple campaign to give people a chance to share the meaningful things that makes and completes their home with the aim to increase the sense of belonging and feeling at home anywhere around the world, regardless of where you are travelling. It presents the idea where people can relate and discover similarities with one another wherever they are and these images and ideas can be shared via social media sites using the hashtag #WhatMakesHome allowing people to connect all around the world.
"Empower Airbnb’s exciting community to grow"
My solution:
For Airbnb the idea was to create a simple campaign to give people a chance to share the meaningful things that makes and completes their home with the aim to increase the sense of belonging and feeling at home anywhere around the world, regardless of where you are travelling. It presents the idea where people can relate and discover similarities with one another wherever they are and these images and ideas can be shared via social media sites using the hashtag #WhatMakesHome allowing people to connect all around the world.
