LEMON TV is a tv cooking channel dedicated to all groups of cooking enthusiasts.
Modern and energetic, yet cosy and simple the design is supposed to attract young people and befriend them with the art of cooking, as well as fulfill the expectations of a more experienced public seeking something fresh.
The folowing is the result of an assignment task for Audiovisual Graphic Design classes at Escola d'Art i Superior de Disseny de València - my very first attempt to develop and idea using After Effects.
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The idea
Why lemon? Because it is easy to associate with energy, freshness and cooking in various froms.Therefore the whole idea is based on the circular shape of the inside of the lemon cut through. Also when you think about lemons, you almost feel the sour taste.
Geometric forms are to make the project coherent and easy to extinguish.
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Logotype construction
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Particular elements of which the whole branding consists
Particular elements of which the whole branding consists
Every photo used in the animations serves only as a sample image and is a property of its owner.
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Thank you!
