The Black Sheep Agency is a cause-based strategic branding agency from Houston dedicated to accelerating impact by infusing social responsibility into PR, marketing + social media.
Black Sheep approached Always Creative to create a new brand identity system. Honing in on their rebellious voice and passion for helping socially conscious corporations, we designed a unique system based on protest imagery and artistic influence. We built the system around a three part outline of a sheep that is intended to be filled with illustrations, textures, and patterns representative of the specific client or cause black sheep is focused on at any given time. Starting with textures and patterns from Berlin-based artist Damien Tran, we implemented a strategy which can be used across various media platforms.
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For the full experience with the design system and schema please visit The Black Sheep Agency website.
COMPANY: Always Creative
CREATIVE DIRECTION: Roby Fitzhenry & Tyler Swanner
TEXTURAL ILLUSTRATIONS: Damien Tran
WEB DESIGN: Roby Fitzhenry
WEB DEVELOPMENT: Jeremy Wynn
DESIGN: Roby Fitzhenry, Tyler Swanner, & Levi Huddleston
CONTENT CREATION: Gene Morgan
PROJECT MANAGEMENT: Roby Fitzhenry
