Band-Aids - We've Got You Covered (Video)
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  • About

    About

    A short commercial to promote Band-Aid's adhesive bandages.
    Published:
This commercial was created for the Band-Aid Bandages brand using stop-motion animation. It is a digital video project. The commercial is a fanciful evocation of the historic Battle of Wounded Knee. One may wonder, how a Band-Aid could have changed the trajectory of the Wounded Knee. Here's your answer.
The Process
Preproduction took up the bulk of the work for this project. I created a document that highlights the goals, plans, and intricacies of the video. You may view that document by viewing this link. 

First, I created the storyline, then composed and recorded the music for the brand. The production of the video followed with lighting setups and thousands of photos taken on a Canon Dslr. Within video editing software I color corrected and refined the composition.