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    Public Transport Victoria / Australia Campaign to encourage the Melbourne population to take the V/Line Train to regional Victoria and experience… Read More
    Public Transport Victoria / Australia Campaign to encourage the Melbourne population to take the V/Line Train to regional Victoria and experience the fruits of what the Victorian countryside has to offer. The imagery has a paper cut-out look. Read Less
    Published:
Advertising campaign to encourage the Melbourne population to take the V/Line train to the country and explore what regional Victoria has to offer during winter.
Station domination of Southern Cross Station, Melbourne.
Agency: GPY&R
Art Director: Shane Dawson
Copywriter: Aaron Pepper
Creative Retouching: Marcus Byrne