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    Concept: Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration… Read More
    Concept: Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration. Expanded to include a full alphabet and numeric digits, this revised version uses a grid system and 45 degree lines to create a seamless, upward motion. To technically convey ideas like precision, rhythm, and cohesion, I relied on the line width tool in Illustrator and optically adjusted the organic expansion points, with Futura as an underlay. Read Less
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Concept
Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration. Expanded to include a full alphabet and numeric digits, this revised version uses a grid system and 45 degree lines to create a seamless, upward motion. To technically convey ideas like precision, rhythm, and cohesion, I relied on the line width tool in Illustrator and optically adjusted the organic expansion points, with Futura as an underlay.