OPI AVOJUICE
The assignment was to re-design the Avojuice line of lotions, which include 10 different fragrances in 3 different bottle sizes. I decided on a color-coded, pattern system taking a cue from the new fragrance profiles, which are cleaner, sharper, and fresher than the original. The fun, vibrant patterns give the bottles a fresh, modern look without sacrificing the professional equity the OPI brand is known for. The Avojuice line features a sleek new bottle and bold graphic labels. The full Avojuice line includes the following fragrances: Coconut Melon, Mango, Cran and Berry, Peony and Poppy, Ginger Lily, Jasmine, and Violet Orchid, along with new introductions Vanilla Lavender and Sweet Lemon Sage.