Dressing the Screen:
Bilingual Identity Design for the Fashion Film Festival in Moscow run by The British Council.
SOLUTION: The identity reflects the notion of a continuous projection of film through the application of the type– the removal of word and paragraph spaces shapes the text to create a pattern affect. Bodoni – a typeface strongly associated with high end fashion magazines, was chosen for the identity. The use of caps in continuous text breaks away from typesetting conventions.