Renault ZOE. 100% Electric.
Concept: Having an electric car is simple.
Rational: Electric cars are no longer expensive.The Renault ZOE has a new and competitive price. So, we wanted to show that now have an electric car is simple. Simple as many daily thingsIdea: We created outdoors that show how simple is to have an electric car. Easy as many other daily electric stuff we use daily.
This idea was considered best practice by Renault International, and it has been replicated by other countries.
"Having an electric for just 15.000€. Simple as charging a cell phone"
"Having an electric for just 15.000€. Simple as turning on the light."
