C R E A T I V E - R E S P O N S E S
The Brief
—
Working within the constraints and to the direction outlined below you are asked to
consider how you can add value through design to the Sanitary Owl brand experience.
We must consider the entire customer/user experience and develop a cohesive creative
strategy from line to doorstep and back again. You must consider and design
sustainability into your proposition.
The Solution
—
Me and my team member decided our outcome for this brief would be a Starter Kit
with useful information booklets and products inside. Using primary and secondary
research we thought this would add value to the Sanitary Owl experience for current
and future customers. The Starter Kit would encourage new customers to the company
and create a behaviour change as Sanitary Owl and the Owl would be there for your
first period.
