Cocoon Group has been commissioned to create a design for Staropramen Music Limited Edition (can format) to support summer activity of the brand on music festivals (Staropramen is a main partner of Rock For People music festival and supports some others). We used opportunity of the innovative print technology Dynamark which allows to print 6 different designs without multiplying cost. Each of the six designs is dedicated to one of music styles (rock, hip-hop, raggae, punk, electro and classic) expressed through relevant quotes executed in unique lettering style. QR code allows consumer to access the playlist of particular music style on Staropamen web page.
Together with the limited edition design (placed on the back sides) the new facelift of the brand was introduced on the can and PET 1,5l bottle. Dominant S-badge as dynamic watermark element communicates both heritage and modernity of Staropramen brand.
Client: Molson Coors CZ / Pivovary Staropramen
Agency: Cocoon Group