Our brief was to create a modern brand which would present the business as a professional, reliable entity that large companies would trust with their financial concerns. To achieve this we formed a brand around clean sans serif typography and monochromatic pallet of blues and white. This minimal approach is paired with photography of London’s financial district which infers the calibre of the Centium service. The client was keen that their stationery make an impression so we used a heavy uncoated stock for a tactile quality feel. We embellished the business cards with a clear gloss foil brand marque; this lightly debossed the paper creating a bold graphic shape that shimmers elegantly in and out of visibility.