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    Packaging & brand design for Serbian food brand
    Published:
SOSSINI SAUCES WITH THE RIGHT CAUSES
 
Life is not fun enough without something being dipped. Because, where there is a sauce there is a story!
For quite some time, the company Biotrend has been one of the leading manufacturers of sauces,
dips and spreads. However, when the time came to ensure that the packaging design reflects this position,
we decided to connect the name of the sauces with the tradition and heritage of the Vojvodina region.
This was the groundwork for the new packaging design. We have therefore created the character
of Miss Sossini, the one "responsible" for the perfect taste of the sauces and dips. Ms. Sossini's character
is personified in a young, modern and attractive woman who knows the secret of preparing delicious food.
The typography suggests a simple and homey way of preparing sauces while providing a sense of security.
 
 
Client: BiotrendStudio: Coba&Associates
Creative director: Slobodan JovanovicArt director: Jana OrsolicPhoto: Ana Kostic