Irresistible Tampico - What's Your Flavor?
Tampico needed to recover and drive sales on 20oz bottles
Client interested in targeting children, particularly in schools and local events.
Drive visibility in different retail segments.
No English artwork available to the Caribbean client
Strong focus on color and flavor. Backgrounds in bright green, blue or yellow
I created a variety of promotional items and artwork that would attract children in school and local events.
"What's Your Flavor?" serves as a call to action for kids to try the different flavors of the 20oz bottles.
The artwork was designed to be easily adapted for generic POS and promotional opportunities e.g. gifts with purchase
I developed this promotional campaign while working as a graphic designer at Hitex Marketing.