Bacardi · Ready to Serve
The perfect Mojito. Every time, in no time.
The perfect Mojito. Every time, in no time.
Brief: In 2010 Bacardi introduced two “Ready to Serve” cocktails, Mojito and Piña Colada.
To complement the ongoing 'Island' commercial we were asked to produce a tag on.
To complement the ongoing 'Island' commercial we were asked to produce a tag on.
Campaign: First, we developed the pay off "The Perfect Mojito. Everytime in no time” to communicate the advantage of a pre-mixed cocktail. In addition to the commercials, a billboard and magazine campaign was created. The commercials and other iterations are still widely used in countries where ready to serve products are introduced.
Agency: Fitzroy
Year: 2010
Art: TjerkJan Oord
Copy: Celis Jansen
Director: Daniel Noguiera
