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    Brief: Show how Auping mash bases give the support at night to get you through the day. Campaign: A bed with a good wire frame supports the body… Read More
    Brief: Show how Auping mash bases give the support at night to get you through the day. Campaign: A bed with a good wire frame supports the body with lots of pressure points. People who don’t have sufficient pressure points to get them comfortably through the night will have to try catching up during the day. In this campaign we tried to reflect the situations that ensue, and the effect of poor sleep on daily life. The campaign was awarded San Accent in the category of Durable and was broadcast again during a second flight. Awards SAN Accent in de categorie ‘Duurzaam’ 2009 Agency: Selmore Year: 2008 Art: TjerkJan Oord Copy: Celis Jansen Creative Direction: Poppe van Pelt & Diederick Hillenius Read Less
    Published:
Auping · Pressure Points
A great night's sleep begins with great support
Brief: Show how Auping mash bases give the support at night to get you through the day.
Campaign:



Awards


Agency: Selmore
Year: 2008

Art: TjerkJan Oord
Copy: Celis Jansen
Creative Direction: Poppe van Pelt & Diederick Hillenius