Campaign to communicate General Electrics focus on developing sustainable solutions to operate in harmony with nature.
agency: BBDO New York
art direction: Eric Goldstein
art direction: Eric Goldstein
Locomotion In Harmony With Nature
Filtration In Harmony With Nature
Power In Harmony With Nature
Lighting In Harmony With Nature
Aviation In Harmony With Nature
Making Of
Early rendering and final model of the plane.
Shooting on location for the Lighting motif.
CG for the Lighting motif.
Shooting the background for the Power motif.
Shooting the dandelion.
