Deeply enthused by the Australian prohibition era, we’re taking our hats off to the local moonshiners, revolutionaries and everything in-between. The Local Mbassy is a boutique café and kitchen taking an eccentric approach to café dining. We were engaged by restaurateur Marcus Gorge to brand and develop a destination café that would attract the likes of Sydney foodies.
In an overly saturated market, producing good coffee isn’t enough. It is a formula of artistically plated menu items, specialty roasted coffee, brand culture and ambiance. We delved into 1920’s Australia and drew inspiration from all things art, fashion and culture. The objective was to create an embassy for good food and great conversation.
The boiler room aesthetic flows through the café space with exposed-pipe fittings, leather bike-pedal stools and a large scale mural of the ambassador greeting customers as they entered the establishment.
The brand and identity draws inspiration from Australian antiques, classical silhouettes and industrial materials. Custom made menus were made using Tasmanian timber oak, antique tan leather and speckled European card stock complimented with bold and retro typefaces to strengthen its character.
Letter pressed business cards, custom made signage, rubber stamps and embosser have been made using our branded silhouettes to carry out brand consistency over all mediums.