This design was done for a Typography subject. Our task was to create a story line that depicts a massive idea with typography, using the word "Burn". First of all, we have created a mood board which shows pictures that are related to the word "Burn" (Sun, fire, explosions, bomb and lightening). After that, we have selected a bulb to signify our idea.
Our concept was based on the notation of "Anything should not be excessive." Therefore, we have designed a small bulb that connects to a battery. The bulb represents the planet earth and the battery represents the technology. Hence, we wanted to show if the technology is too much, the earth will be destroyed eventually.
(Note - This is not the final progress)